第二封：客户正在比价——发送出口产品竞品分析
如果客户大概率正在同时联系多家供应商，不建议直接说“我们的产品质量最好”。这种表达没有证据。
可以把同类出口产品拆成4—6个采购指标。
Subject: A comparison that may help your sourcing decision
Hi [Name],
To make your evaluation easier, I summarized several points buyers usually compare for [Product]:
• Material / specification
• MOQ
• Packing
• Production lead time
• Customization
• Quality inspection
For your market, I believe [specific feature] may be especially important because [reason].
If you share your target application, I can narrow the comparison further.
Best regards,
[Name]
这种邮件实际上把“竞品分析”变成客户的采购工具。注意不要攻击其他供应商，也不要编造同行参数，只比较经过确认的公开规格和自己的真实产品数据。
第三封：客户觉得价格高——不要立刻降价
外贸新人常见错误，是客户沉默几天之后主动降价。这样很容易让采购商认为第一次报价存在较大水分。
更好的方法，是先确认客户真正比较的是什么。
Subject: One point about the quotation
Hi [Name],
I understand price may be one of the factors in your evaluation.
Before changing the quotation, may I know whether your main target is:
Lower unit cost
Smaller MOQ
Different specification
Better shipping efficiency
If reducing total purchasing cost is the priority, we can review the specification and packing together instead of simply reducing product quality.
